What happens when the tools we think are helping us today aren't ready for the future we’re speeding into?
In this episode of Couch Confidentials, Michael Katz (CEO of mParticle) joins me to talk about where AI is really at, why most CDPs are stuck in the past, and why success in Martech now depends less on the tech itself and more on how you think about it.
We dive into:
Why "People overestimate where we are today and underestimate how fast this stuff progresses."
The two very different paths CDPs are taking (and why one is a race to the bottom)
What companies miss when they don't look at the real cost of "composable" architectures
How AI might finally force Martech to grow up
Pull up a seat. This one gets real fast.
👥 Connect with us:
Michael: https://www.linkedin.com/in/michaelskatz/
Matthew: https://www.linkedin.com/in/matthewniederberger/
📲 Follow Martech Therapy on:
Instagram: https://www.instagram.com/martechtherapy/
Bluesky: https://bsky.app/profile/martechtherapy.bsky.social
Youtube: https://youtube.com/@martechtherapy
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