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Humans, not tools - A Martech podcast about the real stuff

Phil Gamache on podcasting as therapy, measuring what matters, and why being opinionated at 4am might just land you a guest slot.

Phil Gamache said, “I ask questions like an analyst, but I listen like an operator.” And that’s exactly why I invited him onto Couch Confidentials, for quotes like that. At the end of the day we are all trying to achieve the same.

He doesn’t just host Humans of Martech, he’s built a platform that holds up a mirror to the way we actually work. The late-night migrations. The marketing ops arguments. The tools that break quietly while no one’s watching. His podcast is not about frameworks or vendor checklists, it’s about people trying to do the job in the real world.

We talked about how podcasting has shaped his thinking, why he now screens guests by asking what irritates them, and how multi-touch attribution might be the fax machine of measurement. The episode is full of sharp moments, but what I liked most is Phil’s understanding of what this work is really about. Not thought leadership for its own sake. Not riding the next acronym. But making sense of the messy middle.

Martech is wild right now. This one helped me feel a little more sane.


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