Why I’m rebooting the CDP conversation...
The Customer Data Platform (CDP) category was built on a promise, clean, unified data and a single view of the customer. For a while, it looked like it might actually deliver. Then came the vendor land grab, the copycat features, and the acronyms no one could keep straight.
As a longtime CDP consultant, I’ve seen the best and worst of it, on the ground, inside orgs, in meetings where the tech made sense and where it absolutely didn’t.
So I’ve decided to do something about it.
This four-part blog series, The CDP Reboot, dives into how we got here, what went wrong, and what comes next. It’s written for marketers, data folks, and tech buyers who want more than vendor gloss.
Here’s what the series covers:
Part 1: The Promise | Why CDPs were supposed to fix everything
Part 3: The Disillusionment | Why the tech wasn’t the problem
Part 4: The Turning Point | Will CDPs evolve, dissolve, or disappear?
You can expect straight talk, light sarcasm, real-world insight, and the occasional quote from my podcast, Couch Confidentials. The goal: give you clarity in a category that’s become anything but.
📬 Subscribe now to get each part as it drops.
🎙️ Podcasts are live on Substack now too.
Thanks for reading. And if you’ve already had a run-in with “RFP Theater,” I’d love to hear your story.