Had the pleasure of sitting down with Mike Ferguson from Redpoint Global for a relaxed but insightful conversation on Couch Confidentials. We dove into the three R’s of customer experience—Recognition, Relevance, and Right Time—and how they shape the way brands interact with their customers in real time .
Mike shared some great insights on how CDPs can directly impact paid media match rates, demonstrating how enhancing customer data leads to higher targeting accuracy and better campaign ROI . We also tackled some critical industry questions:
•Are CDPs delivering on their promise? Many companies struggle to extract full value from their investments—should vendors be doing more to ensure success?
•Is the CDP market in turmoil? As implementation rates decline, are businesses optimizing what they already have instead of adopting new solutions?
•What’s next for customer data management? With AI and real-time data processing advancing, how will personalization evolve beyond just identifying customers?
And of course, we had some laughs along the way—especially about whether brands actually recognize you when you walk in or if they just pretend after you leave .
Would love to hear your thoughts! Are brands truly getting better at right-time engagement, or is it just better tracking in disguise?
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