Nine years ago, nobody had a unified customer view, yet every consumer brand wanted one. So why was it so hard to build?
In this episode of Martech Therapy's podcast Couch Confidentials, I sit down with Derek Slager, Co-Founder and CTO of Amperity, to dive deep into the evolution (and limitations) of Customer Data Platforms. Derek shares how Amperity grew out of the frustration that no one had truly solved the “customer 360” problem, and why that challenge still haunts brands today.
“We’ve always been a little out of place in the CDP category. Our obsession is getting the data right, not just activating it.” ~ Derek Slager
We talk about what sets Amperity apart from the typical CDP crowd, and how the Seattle tech mindset, laid-back but deeply technical, influenced the way his team built a durable foundation for customer data.Curious about what we talked about?
Why Amperity didn’t start with a CDP label
How the market converged into a CDP “black hole”
The messy truth about data quality in AI
Seattle vs. Silicon Valley tech culture (and why one prefers Subarus)
What’s next for the Customer Data Cloud
And yes, we pronounce “Slager” the Dutch way 🇳🇱
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