Sitemap - 2025 - Martech Therapy
Ten reasons to bring in outside expertise for your CDP RFP
Can an AI marketing OS really think like a CMO?
From particle physics to privacy-first analytics
Why skipping the RFP isn’t always an option and how to avoid the biggest traps
The reference call that changed everything
Martech World Forum, London, looking back
Why the next five years of data strategy will make the last look easy
When the customers speak, even Gartner listens
From economics to Martech: Ana Mourão on wins, governance, and positivity
From psychology to Spryker: Guido Jansen on community, automation, and AI in B2B
Before you deploy your CDP, train your crew
MAP, CEP, or CDP? Klaviyo’s James Fang on where marketing automation is headed
Beyond the Gartner Magic Quadrant
Hotel 626 was “fun” until the phone rang
The real battle for CDP relevance
Your CDP is more than just a platform
What do PUBG Mobile and Martech consulting have in common?
Everyone wants clean data, no one wants to take out the trash
Agentic AI in Martech: The Handoff
Survey Announcement: How Martech gets done in 2025
Don’t let your CDP become the Fall Guy
Can identity resolution work without AI? Steven Renwick from Tilores explains
Agentic AI in Martech: Trust without understanding
Agentic AI in Martech: The new org chart
Humans, not tools - A Martech podcast about the real stuff
Agentic AI in Martech: When agents disagree
Agentic AI in Martech: From complicated to complex
Data is boring. And by extension, CDPs are kind of boring too
Agentic AI in Martech: The billion decision problem
Contextual CDPs: Contextual Fluency
The trophy analyst, the hippo CMO, and the myth of “just one more tool”
Contextual CDPs: Composable, not chaotic
Agentic AI & the art of letting go
If the warehouse can think, what’s left for the CDP?
Are MCPs the USB-C of AI? Tealium Thinks So
Contextual CDPs: Building the bridge
Can your data tell a story? Multiplied shows how personalized media really works
Contextual CDPs: Trust as a feature
Contextual CDPs: Memory, not identity, is what makes context work
Are we overestimating AI? Or underestimating what's coming?
Contextual CDP, let me explain why...
Contextual CDPs, is this the next-gen?
Behind the scenes of Measurecamp with Kevin Swelsen
The CDP Reboot: The Turning Point
How to avoid data chaos, one sunny walk at a time
The CDP Reboot: The Disillusionment
“Who's winning the AI agent war in Martech?”
Measurecamp Amsterdam: The (un)conference that brought it all back
Is it still safe to trust US cloud tools with your data?
Has the CDP category failed? Amperity’s CTO Derek Slager weighs in.
Why I’m rebooting the CDP conversation...
Is your website privacy compliant? 74% aren’t. Privado's Vaibhav Antil tells all.
Is AI the end of Martech complexity? Dojo AI founders explain
Marketers are ignoring 95% of their customers – Are you one of them? (Feat. Tommy Sowerby)
Marketing Operations isn’t just about tools, it’s about strategy, people & process!
Treasure Data didn’t start as a CDP—we evolved into one. And that makes a huge difference.
Let's talk about the outcome economy! My chat with Alistair Croll & Sean Power
CDP Chaos: Are businesses optimizing or abandoning their investments? A chat with Mike Ferguson
Timo Dechau on why analytics tracking is a design problem, not a technical one
Hightouch's AI Decisioning, what will this mean for marketers? A chat with Tejas Manohar
A chat with Keanu Taylor, from The Martech weekly subscriber to Global Head of Research
The fight for privacy: Big Tech, GDPR, and zero-party data | A conversation with Stéphane Hamel
Are we still comparing composable CDPs to “packaged” CDPs ?